TIME INC. (AND MEREDITH CORPORATION), New York and Los Angeles
Media company with more than 90 iconic brands, including People, Time, Sports Illustrated, Food & Wine and Fortune. Spun off from Time Warner as an independent entity in 2014 and acquired by Meredith Corporation in 2018.

Editor in Chief, Entertainment Weekly (2015 – 2019)
Led a broad repositioning to transform a traditionally print-first editorial enterprise into a digitally focused newsroom centered on being “Smart, Funny and First” on all platforms. Managed through corporate transitions and ownership changes while cementing EW’s leadership against online upstarts and unconventional competitors. Launched print and digital franchises to expand revenue and monetization. Expanded EW’s place as a vital marketing vehicle for television and movie studios. Reported to Editorial Director, People, InStyle and Entertainment Weekly. Managed 75 people and an editorial budget as large as $25M.

• Maintained print circulation at 1.5M over four years, with pass-along audience of 9M, despite secular changes in publishing and an increasingly difficult advertising market. Grew digital audience to 20M unique viewers a month, with 16M social media followers and 11M video streams.
• Created beloved editorial franchises across platforms, including “The Bullseye,” “EW Cast Reunions,” “Hollywood’s Greatest Untold Stories” and an award-winning LGBTQ annual issue.
• Identified breakout shows—including This Is Us, Supernatural and Outlander—before they became mainstream hits.
• Mastered the use of EW’s cover as the centerpiece of editorial “stunts” that trended on social media, generating millions of media impressions and crucial coverage on TV (with shows like Good Morning America, The Today Show, Ellen and Entertainment Tonight) and digital outlets (including Yahoo, Just Jared and The Drudge Report).
• Developed a multiple-cover strategy to drive incremental newsstand sales, including a highly profitable 16-version issue for the release of Avengers: Infinity War in 2018. Delivered outstanding newsstand sales—up 80% YOY during the six months ending in June 2019.
• Maintained editorial quality while steadily reducing staffing costs (from $14M to $9M) over four years. Relocated editorial team from New York to Los Angeles in 2018 to improve access to talent and studios and to cut overhead.
• Created a “For Your Consideration” business aligned to the Emmy Awards that made $1.5M in new revenue in 2018.
• Launched Entertainment Weekly Radio, a 24/7 pop culture talk channel on Sirius XM that generated $1M in annual incremental revenue. Hosted “Obsessed,” a pop culture week-in-review show.
• Expanded the event business with successful parties and festivals attached to tentpole events like Comic-Con and award shows.
• Regularly appeared as a pop culture commentator on CNN, The Today Show, CBS, NBC and other major outlets.

Deputy Editor (Brand Development), People
Designed and implemented a staff restructuring that integrated the print and digital editorial teams and reduced employee costs by $3M in advance of Time Inc.’s IPO. Trained staff to work across all channels. Improved workflow and efficiency. Oversaw the redesign of “Scoop,” the best-read section. Reported to Editor in Chief.

• Partnered with marketing department to help bring new advertisers into storied franchises, including “Sexiest Man Alive” and “World’s Most Beautiful.” Example: Users who tweeted selfies with #SMA2014 were featured in a mock cover on a billboard in Times Square. Fox’s Empire sponsored the initiative.

Deputy Editor/Director of Brand Development, Entertainment Weekly
Managed an 80-person staff and helped direct all aspects of the magazine, from article generation to photography and design. Responsible for top-editing every issue, improving workflow, directing staff, managing communication across departments, and spearheading changes to social media strategy. Oversaw multimillion-dollar editorial budget. Reported to Editor in Chief.

• Negotiated deal to launch Entertainment Weekly Radio on SiriusXM.
• Worked with the integrated marketing and advertising teams to create editorial solutions for advertiser RFPs.
• Created custom editorial programs for hundreds of advertisers, including Mazda (Fall Music) and HP (Summer Movie Preview).
• Invented and wrote “The Bullseye,” which is still the brand’s most popular and best-read feature.
• Led editorial efforts to launch and publish the EW tablet edition, a souped-up version of the magazine on the iPad, Android tablets and smart phones. Managed design, content and marketing of the app.
• Wrote for every section of the magazine, including numerous features and a cover story for a special issue on How I Met Your Mother.

Assistant Managing Editor and Executive Editor, Entertainment Weekly

• Created numerous digital franchises, including “Doc Jensen,” which quickly became one of the Internet’s most popular Lost columns.
• Directed all of the television industry coverage.
• Repackaged and reconceived magazine content for EW.com based on page view statistics and reader research.
• Edited and reinvented the brand’s signature issues, including the “Best of Summer” double issue, the “Fall TV Preview” and the year-end “Best & Worst” issue. Created digital and video extensions for all.
• Spearheaded a number of redesigns of the magazine and EW.com

Senior Editor, Writer and Reporter, Fortune Magazine

• Edited “First,” the magazine’s news and analysis section, consisting of articles on subjects such as finance, technology and economics. Mentored writers and oversaw section’s layout.
• Spent two years as lead researcher on the Fortune 500 list. Learned to decipher complex financial statements and uncover accounting tricks to determine which companies qualified for business’ most prestigious honor.